Joe Rogan, and the Joe Rogan Experience is moving from YouTube to Spotify which raises many questions in terms of what changes, if any, will take place. Here's a breakdown of why Joe Rogan is leaving YouTube and what viewers of the popular podcast and YouTube show can expect once the switchover takes place.
The Joe Rogan Experience is arguably one of the most popular podcasts on the internet. The comedian/YouTuber’s show attracts millions of views per episode and often makes the headlines, typically due to the choice of guests and often for what they sometimes say or do. For example, Elon Musk has appeared on the show twice with the first encounter already having generated 34 million views on YouTube. The more recent encounter took place earlier this month and has already been viewed more than 13 million times. While all of the JRE episodes don’t attract such high numbers, the more than 8 million YouTube subscribers ensure a healthy view count.
The YouTube figures for the JRE are impressive, but they are just YouTube, with the same content also being consumed on other platforms as well. Spotify will be banking on many of those viewers and listeners switching to the audio streaming service along with the show. From the podcast's perspective, both Rogan and Spotify confirmed they had reached a “multi-year exclusive licensing deal” and while no firm details on the deal were provided, the Wall Street Journal anticipates that it is worth in excess of $100 million. A figure that's likely to be reason enough for anyone to be making a move like this. However, the arrangement won't solely rely on Rogan's viewer power, with Spotify also likely to be keen to promote the show as well. As Rogan points out in the brief video announcement, this deal will make the JRE show available on “the largest audio platform in the world,” and this was a sentiment echoed in Spotify's announcement which explained “Rogan and his team will enjoy the support of the world’s leading audio platform.”
With a move from YouTube to Spotify, there will inevitably be changes. However, one of the aspects that won’t change will be use of video. Spotify already offers vodcasts - podcasts with video - and the JRE is not going to be any different with episodes available through Spotify in both podcast and vodcast formats. In fact, while the transition is due to take place starting from September 1, this is only the phase phase and during this time, JRE videos will be available though both Spotify and YouTube, and anywhere else they are currently shown. The full changeover where JRE content becomes exclusive to Spotify is not due to take effect until later in the year.
Another change, and non-change at the same time, is in terms of access. Both Joe Rogan and Spotify have confirmed that the podcast and video version will both continue to be free once the move from YouTube to Spotify takes place. However, where the change bit comes in, the videos will only be free to watch for existing Spotify users. Although that doesn’t mean anyone will have to pay for Spotify to access the Joe Rogan Experience, it does mean they’ll have to create a Spotify account.
Source: Spotify
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