Star of Keeping Up With The Kardashians Kim Kardashian West has come with new loungewear called "waffle." Exciting, right? Well, what's even more interesting is how she is promoting her new product. The E! star Kim has come with a unique, breakfast-themed concept for the promotions. Check out the delicious behind-the-scenes she recently shared on her Instagram.
It doesn't matter how challenging Kim's personal life gets; she doesn't let that affect her professional life. In the last few months, she has been coming up with unique shapewear ideas. At the beginning of September, she launched on-demand maternity shapewear, which was loved by many pregnant women. Soon after that, she unveiled another exciting clothing collection, SKIMS Bridal Wear. Although the new Bridal solution wear did receive some criticism from the Keeping Up With The Kardashians fans, all in all, it was appreciated by her audience. Even Justin Bieber's wife, Hailey Bieber, commented, "So dope!!! I wore skims under my wedding dress and it was so comfy." Now the beauty mogul is ready to launch her "waffle" collection, which is designed keeping the ongoing coronavirus pandemic in mind.
A few days back, she announced the "stay-at-home style" loungewear and wrote on her Instagram, "new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort." The collection would be available in 4 colors and all sizes from "XXS - 4X." For this new line, the 39-year-old businesswoman has collaborated with a genius creative team and came up with a unique (and tasty) idea. They came up with a breakfast-themed photoshoot to give off a feel-at-home atmosphere to her fans. The team created a 1970s style booth and then filled it with stacks of dozens of waffles. Kim shared a few behind-the-scenes clips with her 189 IG followers in which she is wearing a beige colored bra and leggings. In one of the IG stories, Kim can be seen dousing a stack of 15(ish) waffles with maple syrup. Check out the snapshot of her IG stories below:
She completed her look with a few golden chains, round hoop earrings, and big stylish sunglasses. Although the reality star is looking gorgeous in her loose hair, she should have braided her hair while shooting. Nevertheless, she looks absolutely yummy!
The Keeping Up With The Kardashians star Kim is a genius for launching this shapewear at this time when people have to stay at home. Due to the ongoing coronavirus pandemic, most women can't flaunt their dresses and have to resort to their PJs. But with Kim's new shapewear, they can be at home and still feel sexy and active. Keep up the good work, Kim!
Source: Kim Kardashian West
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