Uber recently issued a statement to show solidarity and support for Black Lives Matter, while also confirming some changes to the Uber Eats experience. So far, 2020 has routinely tested society, with many now demanding change, while businesses are already attempting to adapt to the new post-COVID-19 environment.
Although Uber is more commonly known as a ridesharing service that helps people get from one place to another, the company also provides other services as well, including Uber Eats. Basically, Uber Eats allows a person to order food and have it delivered to their home through an Uber. Uber Eats also supports grocery deliveries, which has likely proved especially useful during the coronavirus pandemic. However, more recently, companies have been announcing their support for the Black Lives Matter movement, and Uber is one of them.
In a Tweet by Dara Khosrowshahi, the Uber CEO outlined the company's support for protesters and the wider Black Lives Matter movement. In the message, the CEO explained that Uber is donating one million dollars to different organizations that are committed to creating racial justice. In addition, the company also shared that Uber Eats will make a conscious effort to promote black-owned restaurants, and for the rest of the year, food from those restaurants will not come with delivery fees.
According to Uber’s community guidelines, people cannot refuse to provide service to someone because of their race and as part of the same Tweet, Khosrowshahi said that if users of the service cannot follow the guidelines, they might as well delete the app. Furthermore, Khosrowshahi highlighted that for the rest of the year, Uber will provide discounted rides to black-owned small businesses. The goal is to help save these small businesses while the world continues to deal with the effects the coronavirus pandemic has had on the economy. This is an example of Uber’s attempt at becoming a more inclusive and diverse organization, while simultaneously acknowledging that the company can and will do more.
Aside from the help it can give users directly, the company also explained that it is tying senior executive’s pay to workforce diversity goals in a bid to ensure that there is some accountability if those goals are not met. Technically, this is not the first time Khosrowshahi and Uber have spoken publicly on an issue like this, considering Uber has given financial support to legal assistance for DREAMers. Despite the positive impact the company is hoping to spread, Uber has faced criticisms in the past and for several reasons, including surge pricing and sexual harassment.
Sources: Uber/Twitter
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